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Michael Braungart (born 1958 in Schwäbisch Gmünd) is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production and therefore that dissipation is not waste. A former Greenpeace activist who once lived in a tree as protest, he is now considered to be a visionary environmental thinker.
Founder of EPEA International Umweltforschung GmbH in Hamburg, Germany, and co-founder of MBDC McDonough Braungart Design Chemistry in Charlottesville, Virginia, Dr. Braungart is currently a professor of Process Engineering at the University of Applied Sciences in Suderburg (Fachhochschule Nordostniedersachsen), also serving as director of an interdisciplinary materials flow management masters program.
He currently holds the Cradle-to-Cradle chair at the Erasmus University Rotterdam, the Netherlands.